Cybersecurity Company
B2B Cybersecurity
|Timeline: 9 Months
Capabilities Deployed
The Opportunity
We identified that the company relied entirely on paid ads to capture high urgency leads. We saw an opportunity to shift this cost by capturing organic searches for specific technical errors. However we identified that most error code traffic is just IT support looking for a quick fix. The opportunity was to filter for the specific critical failure codes that force a company to hire an external vendor.
Pre-Engagement Baseline
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Commercial Traffic
Baseline
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€6,500/mo
Performance Trajectory
The Solution
We changed the landing pages to target the specific critical breach indicators. We deliberately ignored low value troubleshooting terms and focused on the high severity errors that indicate a breach requiring immediate vendor support. Once we secured this traffic we wrote guides on prevention to catch buyers earlier in their research.
The Result
They no longer rely as heavily on ads. They now rank for the specific high severity technical terms buyers use during a crisis. The PPC value grew faster than the traffic volume because the new keyword mix targets significantly more expensive high intent terms than their previous rankings.
Post-Engagement Results
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
4,XXX
+240%
Commercial Traffic
+240%
Growth
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€28,000/mo
+330%
Key Metrics
Before
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Before
Commercial Traffic
Baseline
Before
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€6,500/mo
After
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
4,XXX +240%
After
Commercial Traffic
+240% Growth
After
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€28,000/mo +330%
Similar Engagements
Partnership
Feasibility Analysis
Commission a structural assessment to determine implementation viability and projected market impact.
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