Defense Technology
Defense Technology
|Timeline: 10 Months
Capabilities Deployed
The Opportunity
We identified a disconnect between the client's marketing language and the rigid terminology used by government buyers. We saw an opportunity to position the client as an educational resource by aligning their content with the specific standards researchers use during the vetting process.
Pre-Engagement Baseline
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
3XX
Commercial Traffic
Baseline
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€3,500/mo
Performance Trajectory
The Solution
We created simple and clear definition pages for the standards used in the industry. We made sure that when someone researched these terms the client provided the answer.
The Result
The site now acts as an educational resource. The traffic is small because it is a niche audience but the people searching for these terms are the ones working on the contracts. The value growth outpaced traffic growth because the new rankings specifically target high ticket contract terminology rather than general keywords.
Post-Engagement Results
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
9XX
+200%
Commercial Traffic
+180%
Growth
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€11.5K/mo
+229%
Key Metrics
Before
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
3XX
Before
Commercial Traffic
Baseline
Before
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€3,500/mo
After
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
9XX +200%
After
Commercial Traffic
+180% Growth
After
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€11.5K/mo +229%
Similar Engagements
Partnership
Feasibility Analysis
Commission a structural assessment to determine implementation viability and projected market impact.
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