The Opportunity
We identified a gap in the market structure. The client had a strong established domain authority but was competing for broad keywords where they had no advantage. We noticed that no competitor was dominating the search terms for specific software integrations. We saw an opportunity to leverage their existing domain strength to launch a large scale architecture targeting cross platform compatibility.
Pre-Engagement Baseline
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Commercial Traffic
Baseline
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€5,000/mo
Performance Trajectory
The Solution
We stopped trying to rank for broad terms. We simultaneously built specific pages for every software integration the client supported. We utilized strict canonical tagging to ensure unique value was indexed for each permutation avoiding thin content penalties. This ensured the client appeared whenever a user searched for how to connect their specific tools.
The Result
We bypassed the big competitors. The large jump in value correlates with the mass indexation of the integration pages. Note that while traffic volume scaled 6x the PPC Value grew at a slightly slower rate 4.9x which is expected as specific integration keywords typically have lower individual CPCs than broad HR Software category terms despite converting at a higher rate.
Post-Engagement Results
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
6,XXX
+500%
Commercial Traffic
+650%
Growth
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€24,500/mo
+390%
Key Metrics
Before
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Before
Commercial Traffic
Baseline
Before
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€5,000/mo
After
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
6,XXX +500%
After
Commercial Traffic
+650% Growth
After
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€24,500/mo +390%
Similar Engagements
Partnership
Feasibility Analysis
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