IT Consulting
IT Consulting
|Timeline: 12 Months
Capabilities Deployed
The Opportunity
The client's website was being held back by low quality links from the past. This history prevented them from ranking for high value consulting services despite their good reputation.
Pre-Engagement Baseline
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
2,XXX
Commercial Traffic
Baseline
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€12,000/mo
Performance Trajectory
The Solution
First we performed a manual risk assessment and cleaned up the bad links. This caused a temporary dip in their numbers which was expected. Once the site was clean we built new pages targeting specific technical problems companies face and published their case studies online.
The Result
The site is healthy again. The dip in Month 2 shows where we removed the bad history. The data shows a period of gradual recovery as the domain regained trust followed by accelerated growth in the final quarter as high value keywords began to rank.
Post-Engagement Results
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
6,XXX
+200%
Commercial Traffic
+190%
Growth
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€45,000/mo
+275%
Key Metrics
Before
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
2,XXX
Before
Commercial Traffic
Baseline
Before
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€12,000/mo
After
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
6,XXX +200%
After
Commercial Traffic
+190% Growth
After
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€45,000/mo +275%
Similar Engagements
Partnership
Feasibility Analysis
Commission a structural assessment to determine implementation viability and projected market impact.
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