The Opportunity
We identified that the client possessed a massive database of service variations that were not visible in search. Buyers search using highly granular parameters but the client was not monetizing this demand. We saw an opportunity to unlock revenue from these existing assets by indexing them properly.
Pre-Engagement Baseline
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Commercial Traffic
Baseline
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€3,200/mo
Performance Trajectory
The Solution
We created unique pages for every valid service variation they offered. This allowed us to target thousands of specific intent variations at once.
The Result
We unlocked traffic that was previously ignored. The chart shows a spike when the pages were first published followed by a settling period as search engines processed the new content volume. Note that while commercial traffic grew 850% PPC Value grew 650% which reflects the capture of long tail route queries which carry lower individual CPCs than generic logistics terms but offer higher aggregate intent.
Post-Engagement Results
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
9,XXX
+800%
Commercial Traffic
+850%
Growth
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€24,000/mo
+650%
Key Metrics
Before
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
1,XXX
Before
Commercial Traffic
Baseline
Before
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€3,200/mo
After
Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.
9,XXX +800%
After
Commercial Traffic
+850% Growth
After
PPC Replacement ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.
€24,000/mo +650%
Similar Engagements
Partnership
Feasibility Analysis
Commission a structural assessment to determine implementation viability and projected market impact.
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